I help design teams create products that nudge people to make better decisions and lead healthier lives. I do this by combining insights from behavioral science with qualitative and quantitative design research.
I bring a behavioral economics lens to my work as a design researcher and strategist, an approach that allows me to better understand human behavior and identify the subtle factors that may influence people's decisions.
I've supported design and innovation centers in companies like Google, Samsung, Group Health, Microsoft, and T-Mobile. My own background as a designer means I'm focused on ensuring research insights are actionable for design. Through workshops and speaking engagements, I help design teams learn to incorporate behavioral science insights into their daily work.
MIT & MIT Media Lab SB CMS |
Google UX |
Institute of Design Master of Design |
CMU HCII |
Artefact Research & Strategy |
Independent Consultant | |||||||||||||||||||||||||||||||||||||||||||||
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How taking a cue from IKEA can make products more valuable to customers.
Wired.com
Exploring the potential between big and small data.
Wired.com, co-authored with Matthew Jordan
Using behavior change strategies to design persuasive products.
Fast Company, Co.Design
How can we use self-tracking to promote healthy behavior?
Medical Device & Diagnostic Industry, co-authored with Matthew Jordan
How we can use the future to influence behavior in the present?
Fast Company, Co.Design
The surprising truth about how some incentives can backfire, and how to avoid unintended consequences.
Artefact
A look at how behavioral economics and cognitive psychology can improve the design process.
Artefact
Re-evaluating design research methods through the lens of behavioral economics.
Design Research Society, co-authored with Judith Gregory (2010)
Workshop: Smarter Design for Smarter Decisions (2016)
Improving Breast Cancer Decisions with Human-Centered Design (2016)
with Karen Wernli
Panel: Teaching Design Thinking (2013)
Motivation through Communication: Applying behavioral economics for persuasive communication design (2013)
Lighting a Fire: Increasing participation in sustainability programs (2013)
Motivation through Communication: How context, framing, and presentation can change behavior (2012)
Playing Games: What motivates people to act? (2012)
Waste Not! Designing to encourage smarter consumption with behavioral economics (2012)
Shaping Behavior through Design: Bringing behavioral economics into the design practice (2012)
Designing for the "Irrational" Brain (2012)